Business Overview

PIVDENNYI in Odessa


  • Odessa region is one of the most important regions in the country :
    – Odessa region is the largest in Ukraine (5.5% of the territory) – 33.31 thousand km2
    – Odessa region contributes to 5.0% of the Ukrainian GDP and 5.1% of the total population (over 2.39 mn residents) and has the lowest level of unemployment in Ukraine
    – Odessa is one of the largest sea ports on Black Sea and the largest in Ukraine



  • Services sector, mainly represented by SMEs, is the main factor of growth (30.0% increase in 2005 and 2006)
  • Odessa region is Pivdennyi Bank's "home market"
  • The Bank's market share in the region is 30.0%, up from 12.0%, five years ago
  • The Bank has a very loyal customer base comprised mainly of SMEs and large corporates many of which being with the Bank since its creation



Current Network:

  • 17 branches
  • 97 outlets
  • 200 currency exchange offices
  • 141 ATMs, 906 point-of-sale ("POS") terminals.




Business Overview



  • As of 30.09.2007, the Bank was the 19th largest bank of Ukraine in terms of total assets as per NBU classification
  • Pivdennyi Bank offers a range of banking services to corporate (Large Corporate & SME) and retail customers
  • Corporate banking has traditionally been the main orientation
  • Acquired the Regional Investment Bank ("RIB") in Latvia in 2007
  • Experienced and stable management team
  • Strong market position in the Southern Ukraine
  • Large regional distribution network with growing presence outside of Odessa region




Ukrainian Banking Sector


  • Sector growth has outpaced GDP growth, but penetration is still below other European emerging markets, indicating significant opportunities for business growth
  • Future underpinned by economic growth, consumer demand and increasing confidence in the sector
  • Increase in the demand for money, which resulted in money supply and loan growth due to gradual improvement of macroeconomic situation
  • Shareholders' capital of Ukrainian banks increased in January-May 2007 by 15.0% and reached USD 9.7bn as of 01.06.2007
  • 155 active banks in Ukraine – equity and asset concentrations remain high
  • Since 3Q05, there have been a number of acquisitions in the banking sector – three of the top five local banks have been acquired (US$2.6bn) by European banks, targeting the retail and SME space
  • Total banking assets grew by 19.4% in January-May 2007 and reached USD 80.5bn as of 01.06.2007


Banking Sector Assets – % of GDP 2006






  Purchase Sale NBU
EUR 10 12.5 6.89
RUB 0.21 0.3 0.2
USD 8 9 5.5
  Other rates »
GOLD 1.56 3.26 409.75

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