History of success

1993. NBU has officially registered the Joint-stock bank PIVDENNYI. The creative team of professionals had been formed. This ensured the precise office work organization since first weeks. The priorities of PIVDENNYI Bank had been determined.

1994. The Bank develops noticeably; lending became its main activity. The Bank rendered loans according to all the regulations but without prejudication and surplus consideration. At the end of the year Yu.A. Rodin became the head of the Council of shareholders. This talented mathematician, pragmatic financier and brilliant businessman not only unified a team of professionals but inculcated them the spirit of creation and aspiration for victory.

1995. The assets increased by more than 6 times, and the profit – by more than 11 times. The bank ranked 6th among commercial banks of Ukraine in terms of the assets growth. PIVDENNYI Bank established direct correspondent relationship with A-class foreign banks. The expansion of Bank’s clientele and business reputation of the Bank contributed to the beginning of active work of two first branches – in Odessa and Ilyichevsk.

1996. An electronic payment system Bank-Client was introduced. The bank became one of the leading operator of state bonds’ market and actively participated in the market of corporate securities, acted as a broker for its customers. The team of experts consisted of 120 employees.

1997. PIVDENNYI Bank came out on the top in the project of TACIS and "PriceWaterhouseCoopers" on implementation of international accountancy’s standards in Ukrainian banks. PIVDENNYI Bank entered to the 1st position within Ukraine in terms of the dynamics of capital growth. The Bank entered into the list of top ten most active operators of stock market. PIVDENNYI Bank was first bank in South region of Ukraine that became a member of World-wide organization of Interbank Financial Communications S.W.I.F.T. The Bank became a member of Interbank Currency Stock Exchange, Professional Association of Registers and Custodians, an associate member of international payment system EUROPAY INTERNATIONAL and official dealer of the "THOMAS COOK" company. The Bank obtained a permission to perform shareholders’ register keeping, became the participant of "Interregional Stock Union".

1998. The thorough market analysis allows to take measures opportunely and to avoid the sharpest financial crisis which overtook the country and put many banks out of survival. PIVDENNYI Bank provided the customers with safe protection from troubles by means of stopping to handle the state bonds and changing the assets structure in favour of bills of exchange and credit transactions. The bank started the issue of own bills of exchange, bought other bank’s and companies’ bills of exchange and offered to its customers crediting through bills of exchange acceptance. The interest from loans constituted up to 50% of total income. More than 98% of total loan portfolio represented loans within one year. Hence, neither bank’s customers nor bank’s work suffered under the crisis, whereas the bank’s activity improved.

The new buildings complex of the bank’s central office in historical centre of Odessa city – Sabanskiy lane was built. The distinctive feature of the new office complex was re-creation of the 19-th century building exterior destroyed during the World War II, combined with ultra-modern interior, autonomous engineering and technical systems, up-to-date banking equipment. The end of the year was marked by the issue of own payment cards in International payment system EUROPAY INTERNATIONAL and by the start of cooperation with the auditors company "PriceWaterhouseCoopers". The number of experts exceeds 250 persons.

1999. The Bank became the support for many customers which suffered from crisis in economy and furthermore strengthened its position in the financial market. In compliance with the National Bank’s of Ukraine criteria JSB "Pivdennyi" was listed among the first group of financial-stable banks without troubles and held a firm position among the top 20 banks of Ukraine.

The total volume of the funds attracted within the year increased by 5 times: turnover of corporate deposits increased by 4 times, retail deposits – by 3 times, customers accounts’ turnover – by 6 times.

The branches in Kiev and Krivoy Rog began an intensive activity. The Bank’s portfolio increased by 3 times, turnover on bills of exchange transactions – by 30 times.

Reuters-Dealing system was put into operation in order to increase the efficiency of transactions. The Bank exchanged telecommunication keys with more than 200 banks all over the world.

The Shareholders’ Meeting elected a new Chairman of the Board – Vadim V. Morokhovskiy – an energetic, young but nevertheless experienced in banking businessman, introduced many innovations into activity of the Bank.

2000. The loan portfolio of Pivdennyi Bank increases by more than 3,5 times. The monthly volume of the loans amounted to UAH 300 MIO.

The branch network continued its further expansion. The branch of the JSB "Pivdennyi" in Dnepropetrovsk started an intensive activity. By the end of the year 2000 branches made 20% of banks’ clientele and 40% of bank’s loan portfolio.

As an active participant of the Ukrainian stock market the JSB "Pivdennyi" became a member of the Council of the First Stock Trade System, the largest Stock Exchange in Ukraine. JSB "Pivdennyi" is the first commercial bank of Ukraine to issue own bonds. The most significant fact is that owing to the bank’s spotless reputation and convenient terms of repayment three series of first issue were completely placed in less than a week.

According to the strategic development policy, the Bank was focused on retail banking: the individuals’ accounts balances increases by 8 times over the year and the number of the Bank’s staff exceeds 550 persons.

2001. According to the rating of the Association of the Ukrainian Banks, PIVDENNYI Bank ranked 14th with respect to assets volume. Loan-investment portfolio of the Bank keeps on growing, the share of long-term loans considerably increased. Four new branches were opened – in Yalta, Zaporozhie, Nikolayev and Kherson and by the end of the year 2001 the share of the branches in Bank’s total assets amounted to 33%.

The JSB "Pivdenhnyi" is one of the first banks acting as an underwriter for a number of its customers in securities transactions.

The JSB "Pivdennyi" became an associated member of the company "VISA International". The total number of payment cards issued increased by 4 times over the year.

There was introduced a new e-bank system rendering to the customers a remote access to their accounts with JSB "Pivdennyi" via Internet, telephone and mobile connection.

The number of JSB "Pivdennyi" employees exceeds 650 persons.

2002. According to the rating of the Association of the Ukrainian banks, the JSB "Pivdennyi" ranked 7th with respect to the number of corporate deposits, 11th with respect to credit-investment portfolio, 12th with respect to net assets.

Izmail and Simferopol branches expanded their clientele. The Bank’s loan-investment portfolio increased by more than 2 times and exceeds UAH 680 MIO.

Frequent visitors of the Head Office are representatives of the largest European banks. They come with proposals for cooperation and leave with ready-to-start international projects. Our team numbers 850 professionals.

2003. Total net assets of the bank exceeded UAH one billion. For the personal contribution to Ukrainian economy development and integration process supporting JSB "Pivdennyi" was acknowledged the laureate of international contest "Gold Mercury", created by an International corporation of social interaction "European Business Assembly", and became a winner of International contest "Gold Trade Marks – 2003". In conformity with branch network development policy, JSB "Pivdennyi" opened 10 representative offices throughout Ukraine.

2004. The Financial Action Task Force on Money Laundering from criminal activity (FATF) has chosen PIVDENNYI Bank for Ukrainian financial system examination. The result of Financial Action Task Force visit was exclusion of Ukraine from FATF "dirty list" at the end of February. This is an international appreciation of Ukraine and we are glad to have a direct bearing on it.

In 2004 PIVDENNYI Bank was awarded the nominations Brand of the Year, Gold Trade Mark, European quality and Best enterprise -2004, and the Chairman of the Board, Vadim V. Morokhovskiy was acknowledged Best employer of the year.

The strong position of PIVDENNYI during the third for the last eight years economic crisis in Ukraine at the end of the year 2004 proved our stability and reliability. Nowadays, the economic stability, reliability and confidence in the future of PIVDENNYI bank's customers are our tradition and principle.

PIVDENNYI Bank is the largest and the most stable bank of the South Ukraine in terms of all highlights. One of the largest private banks of Ukraine. More than 30% of banking market of the South Ukraine. More than 1300 experts (1302 employees, including Head Office – 713 employees as of 01.01.2005). More than 70 branches and representative offices in all centers of business activity of Ukraine. More than 70 000 customers use the services of the bank ( 12 356 legal entities and 57 806 individuals as of 01.01.2005).

We began along with everybody and we tried and attempted to be the best. Last 11 years have shown that we succeeded in it, that we are on the right way, that our team of professionals can reach any summit. This is the beginning of a new way – the beginning of success history!